Learning To Fish For Insurance Leads Online
“Give a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.” - Karl Marx Man, I love that quote. This will kind of be a rant since I received a marketing piece from another insurance marketing guru that irritated me. They were pitching a “done for you” internet marketing plan. You pay them a huge chunk of change along with large monthly fees and they’ll manage your online marketing.... [Read More...]
Pay-Per-Click Case Studies
Here are a couple interviews with two agents that have had my material for a couple months. They reveal a few of the secrets from my Internet Insurance Profits course that will be released on May 5. If you’re marketing insurance online now, these are a must listen. If you’re thinking about marketing insurance online and don’t know where to start, these are [Read More...] 1 Read More →
A Scorpion’s Insurance Marketing Lesson
Okay, I live in the desert. Scorpions live here too. My grandfather and his brother were in North Africa during WWII. They were in the Air Force (back then it was the Army Air Corps). He was with the 64th Division of the 57th Fighter Group aka the Black Scorpions. He said they got their name because the first thing they saw when they got off the plane was a large black scorpion and they had problems keeping them out of their stuff when they slept.... [Read More...]
Where Should You Start Your Online Insurance Marketing?
If you’re just starting to market online or you’re not satisfied with what you’re getting out of your online marketing efforts, this is a great primer on what you can do. Search Engine Optimization, Blogging, Social Media, Long-Tail Keywords, Pay-Per-Click advertising, I run through a little of each. What drives the best traffic? What gets you the most quotes and new business? How can you use these and where do you need to be careful? With... [Read More...]
Does Your Insurance Website Distract Or Help?
So many insurance websites are just a waste of space. When building the site the agent wants it to incorporate sales, service, education, etc. In an effort to save money or ‘brand’ their image, they want to put it all on one website. And, if you look at most insurance websites out there, they fall into this category and they just plain stink. Sorry to be blunt but [Read More...] 1 Read More →
