Step 4 – Reading The Data And Making It Work
I’m going to quickly go through some of the data inside Market Samurai to help you get your site ranking quickly with Google and the other search engines. It’s been a few days since I set up the Wordpress site on the sample domain. I have done nothing with the site since then. It only has the first post I created on it. I will be adding to it down the road but for now I just want to show you where it ranks 5 days after the first post. It would... [Read More...]
Step 3 Continued – Clearing Up Confusion on Wordpress and Other Questions
There have been a few emails sent to me asking about the difference between Wordpress.org and Wordpress.com. I want to answer those here along with a couple other points. (Please don’t email me with questions on individual posts, there’s a spot at the bottom of the page to do that and you’ll get a faster reply.) Wordpress.org vs. Wordpress.com The main difference between Wordpress.org and Wordpress.com is where your site is hosted. Wordpress.com... [Read More...]
Insurance Marketing Online Step 3 – Setting Up Your Insurance Website
Today is the moment of truth for many. It’s the point you fear more than anything. Setting up a website. Now, as you relax, take a deep breath and allow any anxiety to drift away, watch the first video and marvel at how incredibly simple it is to set up a Wordpress blog. I recommend using the Wordpress.org blog because it’s free, it’s incredibly simple to use and has one of the most supporting and giving communities out there. Anyhow, you’ll... [Read More...]
Insurance Marketing Online Step 2 – Domain and Hosting
Well, I was going to record a video for this but this should be pretty easy to understand so I don’t need to record something. But, it will probably take me longer to type out what I want to say here. Anyhow, here we go… You should have a main keyword that has a large daily search volume, low number in the SEOC column, and a lot of green on the SEO Competition page. You should also have a few other related keywords that have some volume. I... [Read More...]
Insurance Marketing Online Step 1 – Market Research
The first step in successful online insurance marketing is finding what people are actually searching for online. You may rank #1 in Google for a few key phrases but if nobody actually types in those words you’ll never be seen. However, there are many search phrases that are just too competitive to even try to rank well for. So, where do you find that happy middle ground? That’s where we’re starting today… The first tool I recommend you... [Read More...]
Learning To Fish For Insurance Leads Online
“Give a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.” - Karl Marx Man, I love that quote. This will kind of be a rant since I received a marketing piece from another insurance marketing guru that irritated me. They were pitching a “done for you” internet marketing plan. You pay them a huge chunk of change along with large monthly fees and they’ll manage your online marketing.... [Read More...]
Is Technology Becoming Your Sixth Sense?
I sent this video to a bunch of friends a couple months back. The advancement in technology is amazing and something we really need to be aware of for our business to succeed into the future. When you watch this, think about how easily your prospects and customers will be able to find out about [Read More...] 2 Read More →
Pay-Per-Click Case Studies
Here are a couple interviews with two agents that have had my material for a couple months. They reveal a few of the secrets from my Internet Insurance Profits course that will be released on May 5. If you’re marketing insurance online now, these are a must listen. If you’re thinking about marketing insurance online and don’t know where to start, these are [Read More...] 1 Read More →
A Scorpion’s Insurance Marketing Lesson
Okay, I live in the desert. Scorpions live here too. My grandfather and his brother were in North Africa during WWII. They were in the Air Force (back then it was the Army Air Corps). He was with the 64th Division of the 57th Fighter Group aka the Black Scorpions. He said they got their name because the first thing they saw when they got off the plane was a large black scorpion and they had problems keeping them out of their stuff when they slept.... [Read More...]
Why Internet Insurance Leads Suck
I had an email discussion with an insurance marketing trainer the other day. He said, “through his indirect experience, internet leads only deliver a lot of activity with little results.” I couldn’t argue. The experience most agents have with internet lead companies is bad. They’re not structured in your favor. Like me, you’ve probably bought leads from a few companies that promised you wonderful, highly targeted leads. Then, after a couple... [Read More...]
Where Should You Start Your Online Insurance Marketing?
If you’re just starting to market online or you’re not satisfied with what you’re getting out of your online marketing efforts, this is a great primer on what you can do. Search Engine Optimization, Blogging, Social Media, Long-Tail Keywords, Pay-Per-Click advertising, I run through a little of each. What drives the best traffic? What gets you the most quotes and new business? How can you use these and where do you need to be careful? With... [Read More...]
Does Your Insurance Website Distract Or Help?
So many insurance websites are just a waste of space. When building the site the agent wants it to incorporate sales, service, education, etc. In an effort to save money or ‘brand’ their image, they want to put it all on one website. And, if you look at most insurance websites out there, they fall into this category and they just plain stink. Sorry to be blunt but [Read More...] 1 Read More →
