Insurance Marketing Online Step 1 – Market Research

The first step in successful online insurance marketing is finding what people are actually searching for online. You may rank #1 in Google for a few key phrases but if nobody actually types in those words you’ll never be seen. However, there are many search phrases that are just too competitive to even try to rank well for. So, where do you find that happy middle ground? That’s where we’re starting today…

The first tool I recommend you get, and one if you plan on doing any long term marketing online is a must have, is Market Samurai. I’ve had this for about a year now and only recently have begun to really use it to a fraction of its potential. I’ve used it mainly for pay-per-click campaign research and now have found it invaluable to finding keywords that I can rank quickly, provide traffic, and monitor my site’s ranking in all the search engines. This is the tool I’ll reference throughout most of what you’ll be learning here and can’t recommend it enough. Go download the free trial and give it a shot.

Once you’ve downloaded and installed Market Samurai, you can start your first campaign. I’m going to use ‘home insurance’ throughout this series but it will apply the same for health, life, auto and any other line of insurance. The principle is to find a keyword that is easy to rank well for that also has some natural search engine traffic.

In these short videos you’ll learn how to search for keywords that get traffic and identify opportunities to rank fast. First you’ll see a keyword that would not be ideal to go after. Then you’ll learn how to find keywords that get targeted traffic and are easier to rank on the first page of Google and other search engines.

Now that you’ve seen a bad keyword to target, here’s how to start finding search phrases that are easier to rank well for and actually get some search volume on a daily basis.

This may take you a little while to find several good related keywords to target. Your goal is to find 4 to 9 related search phrases that:

• Have some daily search volume, I prefer 20 SEOT or more but you can go with less on some.
• Have a PBR of at least 15% or higher.
• Have a SEOC less than 60,000 but prefer to have at least one with less than 30,000.
• Have a lot of green on the SEO Competition page, especially on the columns for DA, PR, BLP, BLD, BLEG.

I know I ran through these rather quickly and without a lot of explanation on each column or tab. Market Samurai has a lot of great tutorials on how to use their software and will leave that to them. Also, learning to use the system and what you’re searching for is the best way you’ll get the most out of this. Once you learn this part you can help friends, family, or business clients that market online figure out where they’re dropping the ball and help them refocus their online marketing.

The next series will be on how to start using this new information. Spend a good amount of time here researching your market and finding keywords with the 4 items listed above. You have no idea how much time and headache this will save you later.

If you have any questions or comments leave them below. I’ll do what I can to answer them in a timely manner and others may be able to help too.