Where Should You Start Your Online Insurance Marketing?
If you’re just starting to market online or you’re not satisfied with what you’re getting out of your online marketing efforts, this is a great primer on what 
you can do.
Search Engine Optimization, Blogging, Social Media, Long-Tail Keywords, Pay-Per-Click advertising, I run through a little of each.
- What drives the best traffic?
- What gets you the most quotes and new business?
- How can you use these and where do you need to be careful?
With technology changing, online fads coming and going, it’s hard to get started online and feel like you’re making a good decision. I share my experience online and what has produced the best results.
Make sure you watch to the end where I go through the Google Analytics (Google’s free tracking software that gives you real traffic statistics on your website) on some of my websites and you can see the actual traffic produced from these types of marketing and the number of insurance quotes generated.
/wp-content/uploads/freeflv/WhereToStart.flvI have some exciting things in the works for you over the next couple weeks. Stay tuned and…
Share your thoughts and comments below.
Hi Matt,
Thanks for the video. We have also been doing this for the last 15 months. We developed the website, and have come to the same conclusions. That the adwords PPC ads are effective. I can get clicks, but my conversion is not there. And when they do leave it, it’s often hard to get a returned call (or good information). We are considering adding compulife quotes to the site with a pop up video to try to attract only serious buyers. Perhaps giving them what they want immediatley will help with conversion. What’s your opinion? What about the “appeal” of the site? We are considering a “re-do”. Although I don’t want to dump a ton of money to come to the same conclusion.
Thanks for any feedback,
Linda
Hi Linda,
I love to hear about success online and pay-per-click (PPC) advertising. So you put a huge smile on my face when I read that. There are multiple steps in an an effective pay-per-click campaign: Keyword – ads – website/landing page – follow-up/sales process. There are key points at each step that make the difference. I’ve learned to set up and watch each step to see where the system breaks down to make the appropriate change and adjust at that point. It seems you’ve found your failure point is your website.
I’ll be talking about websites & landing pages in another video coming shortly and I’d be careful where you spend your money. I’ve found auto-play video to be a turn-off, not a sales maker, if that’s what you’re talking about. Simple is better. It’s sometimes difficult to get people to sit and watch a video when all they want is a quote (I think of all the people that don’t watch the videos here because they’re too long even though it is completely free training and stuff that can make them money).
Instant rating is something to test. I have not had anyone give me proof that instant rating gets better results and I don’t have that option on any of my sites right now. However, most big companies provide instant rate and bind options so it can’t be bad, right? Personally, I’d love to write business without ever talking with the clients!
Give me a couple days and I’ll have the website/landing page videos online. Let me know if you have more questions.
What are a couple of your site that I can look at?
Charles,
If you watch all the videos here, I’ve said a couple times I blur them out because I track everything and don’t want the statistics to get screwed up because most people, like me now, would go and look at the site. Since you asked you can find the blog I mentioned in this video at InsuranceRenegade.com. The only thing you’ll learn there are some of my thoughts on insurance.