How To Flood Your Inbox With Leads
The key to online high quality leads is through pay-per-click advertising. Sure, you can buy leads and wrestle with other agents over price. But, if you want to produce your own exclusive leads and make your website a high-quality lead gettin’ machine, pay-per-click is where it’s at.
This video is a simple explanation on how to set up a Google Adwords pay-per-click campaign. It was presented via webinar to a group of agents that niche market to parents of teen drivers for auto and other lines of insurance.
Now, if you’re not familiar with pay-per-click…
Pay-per-click advertising (Google Adwords) is the quickest way to get onto the front page of Google. You pick keywords people search for and design a text ad to display only when people search for those terms. You only pay when someone actually clicks on your ad.
Watch this video and see how easy it can be.
/wp-content/uploads/freeflv/SettingUpAdwords.flvHere are links to Google Adwords and to Google’s Keyword Research Tool.
Let me know what you think below.
Great site, especially when you have more time to add more info. I have just finished having a website made and I am clueless when it comes to marketing. I actually watched the video and went and setup a google adwords account. I still have some questions on this like how long does it take before the Campaign appears? How exactly does the bidding process work? For example many of the key word phrases are as high as $12.00 but you said you don’t pay that much so what are you doing differently?
Then if I actually get someone to click through to my site will they actually submit a quote. It’s all a little overwhelming to try and learn all of this and still actually try to sell insurance on the side.
Chris
Thanks Chris. I’ve had some personal things happen this week but will get a lot more up over the next couple weeks.
Once you hit activate with Google it takes a small amount of time to go active. If you have a good campaign set up you can start getting leads within 24 hours.
Yes, it can be very overwhelming and that’s why I’m doing everything possible to make this simple. Ask my wife, I’ve spent many nights up until 2am because I’m so determined to get things figured out with this. The process I have developed is very detailed and makes it a lot easier and I’ll be posting more about it over the next couple weeks.
Matt,
I appreciate you sharing your experience . Your presentation on ad words plus other useful information on web hosting, landing pages,etc is great and will be very useful to our agency starting today
Matt,
thank you for taking the time to put together this video. I will be launching my first pay-per click campaign as well as my first website. I know it would of taken me hours to figure out how to just set up the account, and then on top of that, setting up the right parameters etc. so thanks again… I’ve just begun buying internet leads, but after reading some of the experiences you and others have had… maybe it’s not the best investment? I look forward to your updates, and I’m reading through each piece you have posted.