A few years back I read about blogging and decided to give it a try for my agency. I took my time to learn the different systems and jumped in head first. It changed my life.

Blogging does take time. It takes a little patience to set things up right and learn the systems. If you have extra money you can also pay a virtual assistant to set up your blogs so all you have to do is write. But that’s up to you.

If you want to learn where to start and how to become the expert, check out Start Blogging Today. I’ve chatted with the developers about it and it’s incredible.

The day I knew blogging was effective was the first time I got a call from a prospect that said, “I was looking around your site and read all the stuff there. You really know what you’re doing and seem well connected in the community. I had to call you.”

Blogging is the way to set your agency/business apart online. It’s the way to establish credibility and expertise. It’s the core to everything I do now.

Go check it out yourself and see how you can Start Blogging Today.

Man, I love that quote.

This will kind of be a rant since I received a marketing piece from another insurance marketing guru that irritated me.

They were pitching a “done for you” internet marketing plan. You pay them a huge chunk of change along with large monthly fees and they’ll manage your online marketing. I’m sure they’ll sell a lot and take advantage of a lot of really talented agents. However…

Guess what happens once you stop paying?

That’s right, you’re screwed…twice.

You shelled out a large amount of your hard earned cash over time and you lost a cash earning lead source (I’m assuming they’ll produce leads for you).

Now, think about this. You actually learn some basics of online marketing. It’s really not hard stuff so please keep reading this. You learn the basics. And, for less than the amount you would pay these marketing gurus you could outsource many things (like building a website) or you can do it yourself.

And, I’ll show you how for free over the next few weeks.

Marketing insurance online only consists of three simple things: Market Research, Traffic, Conversion. That’s it.

I’ll introduce you to the tools I use online to get sites listed fast. Some of the tools cost money and I highly recommend you buy them. If you’re slightly interested in marketing online these will save you many hours of your life. With them you can also help friends or businesses you work with and show them some of the tricks up your sleeve.

You don’t need to learn how to program websites, however some basics you’ll learn as you go. Most of what I do is plug and play. This will involve a bit of writing and time but if you dedicate 30 minutes to an hour each day you can have a site on the first page of Google within 30 days. No joke, I’ve done it a few times.

Now, the question for you is, do you want to be someone’s business opportunity or do you want to learn to fish?

If you’re marketing insurance online now, these are a must listen. If you’re thinking about marketing insurance online and don’t know where to start, these are a must listen.

The first is with Todd Officer

The second is with Scott Kirby

I don’t know if I should be sharing this but after Scott and I were done with the questions I kept the recorder going. Since he was one of my first people to take me up on the course I asked him some private questions about the course to see what I could add or improve. As you listen, keep in mine he went through the raw, unedited version of the course.

Listen to Scott’s damaging admission.

I guess I’ll have to live with this problem. And, as Scott said with his success, it’s something he’ll live with too.

Make sure you take out your pen and take notes. There are a couple small details in here that will slip by if you’re not paying attention.

Let me know what you think below.

This video is a simple explanation on how to set up a Google Adwords pay-per-click campaign. It was presented via webinar to a group of agents that niche market to parents of teen drivers for auto and other lines of insurance.

Now, if you’re not familiar with pay-per-click…

Pay-per-click advertising (Google Adwords) is the quickest way to get onto the front page of Google. You pick keywords people search for and design a text ad to display only when people search for those terms.  You only pay when someone actually clicks on your ad.

Watch this video and see how easy it can be.

Click here to view the embedded video.

Here are links to Google Adwords and to Google’s Keyword Research Tool.

Let me know what you think below.

So, where do you want to be listed on the front page? If you were an insurance agent in San Antonio, TX that sells health insurance do you think it would be nice to be listed at the top when someone searches for “Health Insurance San Antonio TX?”

In this short video, you’ll learn just how easy it is to get listed on Google’s local search and exactly how to set it up.

Click here to view the embedded video.

Do you have any questions, comments or concerns? Let me know what you think below.

If so, have you considered your ROI (return on investment)?

Many agents do very well with internet leads. Others flounder from one lead company to the next looking for the magic pill to success. The odds are somewhat against you when buying internet leads.

It’s amazing how so many agents think that getting leads going to 5 or more insurance agents is going to be extremely profitable. To close the sales you have to be first to respond, lowest price, friendliest service, and the list goes on and on. So many factors to screw up and there’s no one really there to help you learn how to close those sales.

I’m not going to teach you how to close shared internet leads.

What you’ll read about here are proven online marketing strategies that cut the middleman out of the lead business. In the last month I received 43 leads from ONE of our agency websites, and I have quite a few websites.

If you’re tired of giving up tons of cash to these lead companies put your name and email in the subscribe box and we’ll keep you updated as new posts are shared. You’ll learn a little and hopefully put some strategies to work and make a few bucks.

Isn’t the money what this is all about?