A Scorpion’s Insurance Marketing Lesson
Okay, I live in the desert. Scorpions live here too. My grandfather and his brother were in North Africa during WWII. They were in the Air Force (back then it was the Army Air Corps). He was with the 64th Division of the 57th Fighter Group aka the Black Scorpions. He said they got their name because the first thing they saw when they got off the plane was a large black scorpion and they had problems keeping them out of their stuff when they slept.... [Read More...]
Why Internet Insurance Leads Suck
I had an email discussion with an insurance marketing trainer the other day. He said, “through his indirect experience, internet leads only deliver a lot of activity with little results.” I couldn’t argue. The experience most agents have with internet lead companies is bad. They’re not structured in your favor. Like me, you’ve probably bought leads from a few companies that promised you wonderful, highly targeted leads. Then, after a couple... [Read More...]
Where Should You Start Your Online Insurance Marketing?
If you’re just starting to market online or you’re not satisfied with what you’re getting out of your online marketing efforts, this is a great primer on what you can do. Search Engine Optimization, Blogging, Social Media, Long-Tail Keywords, Pay-Per-Click advertising, I run through a little of each. What drives the best traffic? What gets you the most quotes and new business? How can you use these and where do you need to be careful? With... [Read More...]
How To Flood Your Inbox With Leads
The key to online high quality leads is through pay-per-click advertising. Sure, you can buy leads and wrestle with other agents over price. But, if you want to produce your own exclusive leads and make your website a high-quality lead gettin’ machine, pay-per-click is where it’s at. This video is a simple explanation on how to set up a Google Adwords pay-per-click campaign. It was presented via webinar to a group of agents that niche... [Read More...]
How To Choose A Web Host
If you’re going to have multiple websites, or even just one, it’s important to make sure the actual website host can do what you want. Hosts have some of the worst sales pages I’ve ever seen. They talk about Perl & PHP scripts, IP, SSL, CGI, Cron, and all sorts of other things that you’ll probably never use or even know what they mean. Here’s the nuts and bolts of web hosting and [Read More...] 0 Read More →
How To Get Your Insurance Website Listed On Google’s Local Search
A lot of people ask how to get listed on the first page of Google. I often reply with, “I can make sure you’re listed on the front page of Google and we’ll make it for the search ‘worst insurance agent.’” Of course, they don’t always find that as funny as I do. So, where do you want to be listed on the front page? If you were an insurance agent in [Read More...] 2 Read More →
